Toyota reveals new customizable Camatte57s kid-friendly concepts

Toyota plans to follow up last year's kid-friendly Camatte concept with two new versions: the Camatte57s and Camatte57s Sport. Like the original Camatte, the two new concepts will make their debut at the International Tokyo Toy Show.

Not much has changed with these two new Camatte models. Like their predecessor, they both feature detachable body panels (the count is up to 57), a 1+2 seating array and reconfigurable pedals that allow children to operate the gas and brakes while Mom or Dad steers. What is new is an open-top roadster design that even eschews doors in favor of easier ingress/egress. They look like something a tourist would rent to get around a Hawaiian island, though we dig the distinct personalities of each model's design.

Both cars are all-electric, though Toyota hasn't provided any other specifications, like what makes the Sport model sporty besides its more aggressive body panels and silver, black and red color scheme. That's just as well, as neither concept, like the original Camatte before them, is street legal.

And in case you're wondering from where Toyota conjured these concepts' odd name, "Camatte" is the Japanese for word for "care." According to the automaker, it's intended to signify both caring for others and caring for cars, while the lone 's' at the end of each name stands for "touch," and the number corresponds to the number of body panels.

Courtesy of Autoblog.com

2014 Toyota Corolla debuts with more power, interior space

The Toyota Corolla was last redesigned way back in 2008, meaning the 2014 model is a long-overdue update to the C-segment sedan. Its age shows when compared to newer rivals when comparing technology features, fuel mileage and interior roominess. In an effort to solve those demerits, Toyota has added nearly four inches to the 2014 Corolla's wheelbase and will offer a new continuously variable transmission with seven simulated gear ratios.

Engine choices consist of two available 1.8-liter four-cylinder units, one with 132 horsepower and 128 pound-feet of torque, and another more efficient version that uses Toyota's new Valvematic technology to offer 140 horses and 126 lb-ft of torque. Eco and Sport modes will be selectable by the driver.

Fuel mileage jumps to an estimated highway rating of "over 40 miles per gallon," says Toyota, when properly equipped. We take that to mean the CVT, as the base L model is still saddled with an old-as-dirt four-speed automatic. At least a six-speed manual gearbox is optionally available on certain models. Efficiency is surely aided by a low curb weight of under 2,900 pounds, made possible through the use of high-strength chassis stampings.

Official pricing information and final fuel economy figures are not yet available.

Courtesy of Autoblog.com

Happy Monday fans, here’s your car care tip of the week: how to safely cross a flooded Road!

Do not drive in water higher than the air intake, which is typically on the front side fender. Pick an area where the flow of water is slow and enter at an angle to cut down on the surface area of the vehicle being pushed against by the stream. Enter gently but with enough speed to cause a bow wave, which pushes the water forward, creating a shallower area, and ford at a constant speed.

Scion FR-S Named 2013 AUTOMOBILE Magazine All-Star

The Scion FR-S was named a 2013 AUTOMOBILE Magazine All-Star today as part of the leading automotive publication’s annual list. To earn its spot, industry judges evaluated the FR-S against all current model year vehicles on sale in the United States across all categories.

In naming the FR-S, AUTOMOBILE Magazine highlighted the rear-wheel sport car’s engaging driving experience and accessibility.

“The affordable and fun-to-drive FR-S is not only a welcome addition to the automotive landscape for American enthusiasts, it’s also exactly the sort of vehicle we’ve been hoping to see from Scion,” said Jean Jennings, president and editor-in-chief at AUTOMOBILE Magazine. “We are very happy to celebrate its arrival.”

The FR-S comes standard with 17-inch alloy wheels, a limited-slip differential and 2.0-liter flat boxer engine that produces 200 horsepower and 151 pound-feet of torque.


Courtesy of Toyota Pressroom

Toyota and National Center for Family Literacy Launch $10 Million Initiative

Toyota and the National Center for Family Literacy (NCFL) are launching Toyota Family Learning, a six-year initiative that will create a new model for literacy by expanding it beyond the walls of the classroom and into homes and communities. This new initiative will engage families in learning together both online and offline, incorporating digital elements launching later this year, including a website, mobile app, social media and more. Today, the first phase of Toyota Family Learning goes live: a grant program for communities to fund new family mentor and service learning programs targeting vulnerable families.

Five organizations will be awarded a three-year, $175,000 grant, in addition to a wide range of NCFL training and communication support, learning items and materials. Fifteen grants will be awarded over the course of the six-year initiative. Schools, libraries and community-based organizations that provide services to families are eligible to apply. Submissions are being accepted now through June 24 at www.toyotafamilylearning.org. Submissions will be evaluated on a number of factors, including strength of existing services, commitment from community partners, and strength and innovation of proposal. Grant recipients will be notified in July.

“The vision for Toyota Family Learning is to become a modern-day movement for families learning together and this grant program launch is the first of many steps we’ll be taking in the coming months and years to make that vision a reality,” said Sharon Darling, president and founder, NCFL. “The components of this initiative are all rooted in increasing Parent and Child Together (PACT) Time® that is so critical to improving family literacy.”

“For over 20 years, we’ve been proud and humbled by our partnership with NCFL, which has helped more than one million families learn and grow together,” said Patricia Salas Pineda, group vice president of National Philanthropy and the Toyota USA Foundation at Toyota Motor North America. “We’re excited to build on this with the new Toyota Family Learning initiative and look forward to seeing how local community organizations will help expand our work beyond the classroom and into homes and communities.”

This new initiative is the latest in Toyota’s long-standing support of NCFL’s mission to advance family learning and literacy. Since 1991, Toyota has been a strategic partner to NCFL, providing more than $36 million to fund 256 literacy programs nationwide and impacting more than 1 million families. Program highlights include:

• Toyota Family Literacy Program: brings parents and children from immigrant families together in a classroom to learn and engage with culturally relevant programming.

• Toyota Teacher of the Year award: annually recognizes individual educators for their efforts to improve literacy among learners of all ages. The winner receives a $20,000 grant to implement his or her classroom project.

• Toyota Families in Schools: establishes learning services in schools and engages parents and at-risk students aged 5 to 12 years old by providing academic and home-life support.

Courtesy of Toyota Pressroom 

Toyota Camry ranked among top quality vehicles

Toyota Motor Corp. has retained its spot among the top quality automakers in the U.S., according to Consumer Reports.

The magazine ranked the Toyota Camry Hybrid XLE among the top five automobiles of 2013. The Camry was praised for having all of the safety features one would expect from a top-selling sedan combined with an impressive 40 miles per gallon city/38 mph highway.

San Antonio is home to the Toyota Motor Manufacturing Texas Inc. plant, where the Tacoma and Tundra trucks are assembled.

Courtesy of bizjournals.com

A Billion Horsepower and Growing - Toyota's West Virginia Plant Celebrates Production of Its 10 Millionth Unit

Toyota Motor Manufacturing, West Virginia, Inc., (TMMWV) and its 1,300 team members celebrated production of the plant’s 10 millionth powertrain unit at a ceremony this afternoon with guests from the state’s business and civic community.  Powertrain units include engines and automatic transmissions.

Facts about TMMWV and its 10 millionth powertrain:

• TMMWV is the first plant outside of Japan to produce 10 million units.
• Every 20 seconds a Toyota vehicle rolls off a North American assembly line with a TMMWV powertrain product.
• Total output of all engines produced at TMMWV tops 1 billion horsepower.  

“From the very beginning, our mission was to support Toyota’s growing North America operations by building high-quality powertrains for our customers,” said TMMWV President Yogi Suzuki.  “Our team members’ focus on quality, safety and their commitment to continuous improvement is second-to-none.  West Virginia has been and will continue to be an important part of Toyota’s efforts to localize production in North America.”

TMMWV, which assembles four-cylinder and V6 engines and 6-speed automatic transmissions for nine of 12 North American-produced vehicles, recently completed its seventh major expansion earlier this year resulting in 80 new jobs.  Production began in 1998.  Cumulative investment at the plant is $1.3 billion and annual capacity is more than 650,000 engines and more than 520,000 automatic transmissions.

Courtesy of Toyota Pressroom